Google +: What Does It Really “Add”?

Posted by Brooke Burnett in Blog

 

Google + Statistics

“It is a tremendous responsibility for us to have all the eyes focused on what we do and give people exactly what they need when they ask for it.” -Larry Page CEO/Co-Founder Google

In the world of social media, proposals come and go. Many different products, social media frameworks, and branding designs are written up and explained all across the nation, but many of them never get passed the first meeting. So, what makes Google + stand out and where is really headed?

First, what makes them stand out? We can start by outlining the pros and cons, or what I like to call the “additives” and “subtractives”:

The “ADDitives” of Google +

    • In less than one day the Google+ iPhone app became the most popular free application in the Apple App store
    • It is gaining 625,000 users per day
    • Google “+1″ button is served more than 5 billion times daily
    • Top Occupation of Users is “Student’s”
    • Top US Locations include New York City, Los Angeles, and ChicagoGoogle + Infograph

The “Subtractives” of Google +

  • The average post has less than one +1, less than one reply, and less than one
  • re-share.
  • 30% of users who make a public post never make a second one. Even after making five public posts, there is a 15% chance that a user will not post publicly again.
  • Among users who make publicly-viewable posts, there is an average of 12 days between each post
As a media professionals, we try our best to find the trends that will last and develop content that will drive business for our clients. We then do our best to provide the most exiting extra “social” element for their customers.
When we are analyzing the facts of Google + we have to note their
  • Trustworthy history
  • Major SEO advantage
  • Vast customer database
  • Industry Leadership
These components are being noticed and should be considered a very viable resource in the social media industry and certain marketing campaigns.
They are filling the gaps left by Facebook, Twitter, and LinkedIn by integrating “Circles” as well as group video “Hangouts.”
Finally, we address the question of where they are headed? Looking at the pictograph above we see that Google + has the least amount of minutes spent, with Instagram not even listed. With the above ‘subtractives’  it’s safe to say Google + is an addition to watch for future marketing campaigns, but right now, will continue to have to gain our attention with more ‘filling the gap’ initiatives.

Resources Used:

Bullas, J.. “48 Significant Social Media Facts, Figures and Statistics Plus 7 Infographics.” jeffbullas.com. N.p., 2012. Web. 14 Aug 2012. <http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/>.

Moore, Robert. “New Google Plus Data Shows Weak User Engagement.” RJMetrics, 05 2012 15. 0. Web. 14 Aug 2012. <http://info.rjmetrics.com/blog/bid/56123/New-Google-Plus-Data-Shows-Weak-User-Engagement>.

Katherine, K. “Visitors spend an average 3 mins of Google but 405 mins on Facebook per month! Read more: http://www.the4cast.com/google/visitors-spend-an-average-3-mins-of-google-but-405-mins-on-facebook-per-month.” 4CAST. N.p., 03 2012 12. 0. Web. 14 Aug 2012. <http://www.the4cast.com/google/visitors-spend-an-average-3-mins-of-google-but-405-mins-on-facebook-per-month/>.